Day one of the sprint was focused on drilling into the core of Half Dome’s business, and working out what questions we’d be looking to solve with the new branding and website. During this session we defined their future goals; such as being considered to be one of the top marketing agencies in Australia. In order to achieve this, we explored the hurdles they'd have to overcome, such as attracting high-calibre staff and showcasing their expertise without shouting.

Equipped with a thorough understanding of the business, we were able to move onto translating their brand into Stylescapes, which is a highly curated collection of 'found' images. This helps us and the client envision what their brand could look like in the future. Each of the three Stylescapes we presented explored different directions.

In order to start building a wireframe design, we first delved a little deeper into mapping customer journeys, outlining end-goals and exploring how this could result in the best user experience. At this stage, we worked closely with the client, sketching out ideas and developing a sitemap together. The benefit of this approach results in the focus being placed on the structural composition of the website first, without becoming distracted by the visuals prematurely. This allows us to be crystal clear with what the site needs to communicate from an informational perspective.

We used the approved Stylescape as a launching pad for the creation of Half Dome’s brand identity. Our team explored various brandmark solutions and presented three different options to the client in the first round. These designs focused on the use of minimal shapes and letterforms.

The last stage in the process was the site build. This is when we translate our visual design into a real, working website. It’s here where we looked into enhanced UI and interactivity opportunities throughout the site, and added other flourishes such as as quirky animated icons and moving brand shapes.

Finally, we released the finished product to the world and supported Half Dome through their launch of the new rebrand. Half Dome were a fantastic, collaborative client to work with throughout the design sprint and our studio process.